Secret Sauce - The Restaurant Marketing Podcast

We talk about the Masterchef Effect.  The Masterchef Effect occurs when your Restaurant gets a huge amount of publicity.  It could be from getting a great review on a popular website, winning an award, have a meal or event go viral or being featured on national TV, like Masterchef.  Too many restaurants aren't prepared for the Masterchef Effect and as such they miss out on the ongoing benefits of their huge Public Relations win.  In this two part podcast, we examine the preparations 20 restaurants have taken after being featured in The Age Top 20 Cheap Eats for 2017 list and what happened to Restaurant Lume when Chef Shaun Quade was featured on Masterchef. The Age has released the Melbourne's Top 20 Cheap Eats for 2017 list in Melbourne.  Here are 20 restaurants that have done a great job of bringing together a team, the ingredients, the menu, the FOH experience and the marketing.  (No point in having the best restaurant that no one has ever heard of!)   The Cheap Eats guide has just 3 lines of text about ea