Secret Sauce - The Restaurant Marketing Podcast

We discuss some of the retargetting methods for Google Analytics and Facebook Pixels.  One of the Restaurants featured in the Cheap Eats guide 2017 for Melbourne only had a Menulog website.  It had Google Analytics tag manager and the Facebook Pixel on the website they provided to the restaurant.  Menulog makes a lot of money out of these marketing techniques.  They aren't too hard to set up and every restaurant should have it set up for them. Chef Shaun Quade's night on Masterchef required a lot of preparation.  We built a website for Restaurant Lume that had the pixel installed, had Google Analytics installed.  It was designed to scale, with a lot of visitors at once and it was designed to show the Restaurant of in the best way.  Chef Quade has some amazing photos of the food and we needed to display them in the best possible way. The first mistake people make is not having a website.  The Website had 10 people on the website at once before the show.  The traffic jumped to 50, then to 300 in the space of mi