Secret Sauce - The Restaurant Marketing Podcast

Kyle Welter works at Tock, an ethical online booking and restaurant management software company.   We look at how Google Adwords works for Restaurants.  Not many Restaurants use Google Adwords, but companies like OpenTable and Dimmi use it very aggressively to come between their 'Restaurant partners' and the restaurant customers. We look at Arbitrage.  This is the process where you buy something in one market and sell it in another market at a higher price.  Companies like Dimmi and OpenTable use Adwords Arbitrage to steal your customers contact details (and sometimes they don't share them with you!) and as well as creating the impression that it is their marketing that is bringing customers to you, when in fact it is often your existing, regular customers that OpenTable is charging you a higher price to take that booking. The email address is the easiest way to communicate with your customers and Adwords Arbitrage allows Dimmi and OpenTable to get between your customers  Online Ordering has very similar prac