Secret Sauce - The Restaurant Marketing Podcast

To many people think that Facebook is just selling stuff, but there is a lot more that you can do with it. In Restaurant Autopsy, we talk about a Restaurant that looks like it is entering the Groupon Death Spiral :(.  There are a lot of things that you can do that are free or don't take a lot of time, or are free and don't take a lot of time, and yet they still don't get done and this is how Restaurants end up using Groupon out of desperation to try and keep the doors open. We look at the Lobster Cave's Groupon strategy.  They are one of the few Restaurants that have a decent discounting strategy. We look at how to run very cheap and cost effective Facebook campaigns and often the budget is just $3 per day. 1.  Sell stuff.  Have a think about what it is that you are selling and how you are reaching out to customers and prospects.  You can drive people to make an order and/or booking.  You can then make your marketing accountable.  Our FROLO and FORBS system will tell you where your bookings come from and this