Secret Sauce - The Restaurant Marketing Podcast

We look at the role that wine plays in a restaurant as a part of the experience that you are creating for your customers. What is the process that you should use in building a wine list and how does that reflect on the customers that you are looking to attract to your restaurant and what the menu is like. How can you use dynamic content on the wine list to increase the number of times that a customer will return to your restaurant. The linkage between wineries and restaurants are increasing to get closer as wineries look for wide distribution channels and restaurants look for ways that they can create new experiences for their customers.  Partnering with a local winery can give you access to the wine makers and enable you to create bespoke dinner events like paired degustation menus, which are perfect for the quieter nights of the week to drive higher revenue. Should you be dealing with a wine rep or direct from the winery?  What are the benefits of dealing with a wine rep?  How can a wine distributor. As a c