Secret Sauce - The Restaurant Marketing Podcast

The team at Marketing4Restaurants.com have been busy creating our first courses for Restaurant owners. We are about to open the Marketing4Restaurants University.  We are creating a series of online courses to take you by the hand and skill up you and your team on how to run your own Restaurant marketing campaigns.  This is a really exciting development. We cover what is the story for your Restaurant, what it impacts and why you need one and how to create one.  We go through so examples of Restaurants with great stories. Is the story for your Restaurant tie in with your Restaurant Business plan? We look at Paymasters whose story is about great food.  The same with Aangan in Melbourne.  These are Restaurants based on great food.  Too many Restaurants have a story based on great food, when in reality the food isn't that great.  Not having great food isn't a big killer, unless that is what your story is.   Jestine's Kitchen has an amazing example of the kind of story that can work really well.  It has a great rep