Actionable Marketing Podcast

Content distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto the next piece before promoting and distributing the last one.   Today’s guest is Sarah Colley, a content marketer. She shares how to get started with distributing content or improve your current content distribution practice. It's time to start making distribution a real part of content strategy from the beginning.   Some of the highlights of the show include: What is content distribution and what works with content distribution right now? Repurposing: Seems to be everybody's standard definition of content distribution Sarah’s Definition: Creating the right content and giving it to the right people Content Distribution: If you don't have distribution, you don't get your content out Underinvestment: Creating tons of content, but not taking time to distribute it Follow Formula: Put article in a core distribution channel