Actionable Marketing Podcast

When was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it to someone? These days, a list of truly memorable video ads are few and far between. Today’s guest is Matt Johnston with Guide Social, an agency that creates ads for all kinds of brands and products. Using and understanding the HERO System makes for memorable video ads that resonate.   Some of the highlights of the show include: Common Causes: Why most video ads fall flat or underperform HERO System: Content checklist for social video ads to gain traction Hook Empathy Response Over-deliver 4 Rs Process: Helps people work through video script to mirror customer journey Relate Rile Reveal Release Offer Opportunities: All businesses exist to solve problems Results: Warm leads and increased conversion rates create affinity/PR affect Social Video Ads: Brands that nailed it include Harmon Brothers, William Painter   Links: Guide Social Producing Empathy b