Marketers In Motion

‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with the out-of-the-box creativity of which data to unearth, which types of clues to search for within the data mounds, and how to use those insights to your advantage. Key Takeaways -Understanding the basic philosophical concepts behind successful data driven marketing, and that they often have very little to do with the data itself. -Recognizing that there are many aspects to a successful data driven marketing approach that require constant assessment and refinement, rather than just one cookie cutter playbook. -Recognizing the early warning signs that your data driven marketing campaign may not be on track. Keith Brophy COO, ADHD Online Keith Brophy is a West Michigan-based entrepreneur with a background of building various nationally-focused businesses.