Actionable Marketing Podcast

Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters. Today’s guest is Denise Blasevick from The S3 Agency. Denise explains how to generate more positive reviews and how to handle negative reviews (or if you should deal with them at all).   Some of the highlights of the show include: 4- vs. 5-Star Reviews: Set expectations to humanize real customers’ opinions Consumer Behavior Impact: More and more people read and trust reviews No Comparison: Brand sites with positive reviews get others to buy from you Negative Reviews: Unrealistic for companies to get none; acceptable for some 1-Star Reviews: Determine whether it’s worth trying to mollify bad review Legitimate Review: Try to do something about your product/service if you can Net Promoter Score (NPS): Contact biggest fans to review and recommend Don’t Nag or Beg: Mistakes made when marketers try to get more reviews Review Acquisition