Actionable Marketing Podcast

Market consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less differentiation in the crowded market and inability to set premium prices. Today’s guest is Max Traylor, author of the Agency Survival Guide. Max talks about how consultants and agencies can avoid pitfalls by productizing their services. Get paid on perceived value.   Some of the highlights of the show include: Productized Consulting Services: Powerful way to package and sell services Productization: Means doing things in steps for marketing and sales consulting Consultants and Agencies: Consistency is not their middle name Results: Quality of work, mental health, business impact, price premiums suffer Strategy Over Implementation Services: Charge whatever, as much as you want Sans Management: Make more money with less effort via strategic focus Why productized approach? People experience two different sides of a business Limi