Cues Podcast

Innovation is that flash of an idea—and it’s happening all the time. Disruption, on the other hand, might stem from innovation, slowly making changes in a marketplace until the whole landscape is different, according to Steve Hewins, senior vice president of CU Members Mortgage, a CUESolutions Bronze provider based in Texas. “A disruptor eliminates something that’s in the market today,” Hewins explains on this episode of the CUES Podcast. “And it normally comes in a phase. “Typically, it'll start off with initial disruption,” he continues. “And then you'll have very quickly some rapid or sequential evolution of that. And then … everything kind of starts coming together because people recognize it; they try to copy it; the status quo tries to adapt. And then basically, the status quo typically doesn’t adapt and then gets replaced with the ‘new normal’.“And so disruption does have innovation in it,” he adds. “But it’s more about the market dynamics of how it impacts the rest of the market.”During the