Actionable Marketing Podcast

Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is so difficult? There are a lot of reasons, but also a lot of simple solutions.  Today’s guest is Melanie Deziel, Director of Content at Foundation Inc. and author of The Content Fuel Framework. Melanie breaks down flawed assumptions about creativity in content and marketing and shares practical tips and processes to replace those assumptions to think more creatively and create better content.   Some of the highlights of the show include: Content Fuel Framework: System helps come up with creative content ideas Ideation: Why is it difficult for marketers to resolve problems, lack processes Creativity Constraints: Systems, guardrails, processes enable genius moments Step 1: Stop thinking of content idea as single thing that is completely undefined Step 2: Bring focus and format (i.e., article, video) to life and more organized Outcomes: Content ide