Therapist Clubhouse A Podcast For Private Practice Entrepreneurs With Annie Schuessler

This week I shared my thoughts on niching beyond private practice and at the end I gave you a small list of niches I think we need more of you to create programs and services around. Keep reading for a summary of what I talked about. Niching beyond private practice is SO different from niching to fill a practice. You CAN fill your traditional private practice without a narrow niche. Once you move into the global online space, you are likely to need a narrow niche. What's a niche? A niche is a problem your person is trying to solve. An identity or community is not a niche, but an identity or community can be a huge ingredient of a niche. Here's why: Even if you came up with a group for 49 year old white cis queer women who are parents by both adoption and birth, live upstairs from their sisters, and are Elton John fans, I would not join until you told me what problem you're helping us solve. (That describes me, if you didn't guess.) That said, identity can be a HUGE part of what goes into your niche. Just look