Convenience Matters

Encouraging repeat customer business is an art form. Hear what works and what can really turn a consumer off. Related Links: Episode #249 Loyalty Matters. A Lot. Let's Talk Loyalty Podcast Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS, and Rose Johnson, Audience Development and Production Manager, NACS About our Guest: Paula Thomas, Host of "Let's Talk Loyalty" Podcast Paula Thomas is an independent loyalty marketing consultant, writer and podcast host. Paula has experience leading consumer loyalty programs across multiple sectors including telecommunications, the energy sector, banking and airline loyalty programs and published a book entitled “Driving Loyalty in Convenience Retail.” Her podcast, “Let’s Talk Loyalty” covers every aspect of loyalty marketing across all industries.