Actionable Marketing Podcast

What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content and sales enablement has been done in the past to create experiences that better serve potential customers than static content. Today’s guest is Isabelle Papoulias, CMO/Vice President of Marketing at Mediafly, where she oversees all of Mediafly's marketing efforts and works with its sales and business development teams to ensure continuous growth. She shares insights on how to break the sales and marketing mold using interactive content.   Some of the highlights of the show include: Animated vs. Interactive: Mediafly makes clear distinction between two types Interactive Content: Navigation helps create constant customer experience Correct Content Usage: Helps marketers/sellers understand buyer behavior Common Content Types: Case studies, product demos, and success stories Site Analytics: Be better prepared for next in