Crossing Borders With Nathan Lustig

Juanma Gironella, Guros: Reshaping The Latin American Insurance Industry, Ep 156   The traditional insurance experience in Latin America is an inefficient, non tech process. Most people don’t want to buy it but know they have to. At the same time, customer expectations of instant digital transactions sustained seamlessly across digital channels are increasingly the norm. This is exactly what Juanma Gironella is providing with Guros, the operating system for insurance in Latin America.    After working in financial services consulting, Juanma decided to build digital tools to help bring the insurance industry into the digital age.    In this episode, I sat down with Juanma to discuss how Guros is making inroads into the insurance industry and gaining market share with a digital model that is democratizing access to insurance and bringing new opportunities to innovate, improve customer experience, and ultimately, driving growth.   Improving the insurance experience Juanma contrasts the experience of comparing a