Fundraising Voices From Ruffalo Noel Levitz

Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top non-profits and higher education institutions put together great content strategies. Increasingly, we’re hearing that the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain what content marketing means for fundraisers, and have him provide some tips on how to accelerate your content. Marketing, communications, multichannel, omnichannel, whatever you decide to call it—it’s for sure that you’ll want be providing great content to your donors if you want to keep them engaged. In a digital world, where you can track and respond to what donors are viewing, clicking on and clicking through, you can even tailor content to specific donor interests. You’ve heard us call it a personal journey here at