7 Min Marketing With Pam Didner

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers. Today we talk about how to bridge the gap between marketing and product experience. In this episode: Why is there a gap between marketing and product experience? What happens when the user experience doesn't live up to the marketing hype? How to provide value for the customers? How can businesses ensure that the product experience addresses their target audience's biggest pinpoint? What does it take to bring features into a product in real-time? How to gather feedback and perform testing? How to differentiate from the competition What defines a good customer support process? How can a business carve out a unique market area? What is the role of the marketing team in product experience? Quotes from the episode: "I think the last thing within the tech world is the return to the crea