Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In episode 4.1 I discuss with Aaron Kahlow key findings from The State of Digital Marketing Talent report including:    1. There is a pervasive, deeply running digital marketing talent gap - a substantial difference between what employers value and what talent is available to them.   2. The industry is rife with missed opportunities in existing training and skills acquisition efforts - level setting programs are infrequently used and underutilized, impeding returns on marketing investment.    3. There is a broad sense of entitlement among young employees. Employers report a wide spread attitude of entitlement among young hires. This attitude results in significant risk of career self sabotage, and also interferes with the ability of the organization to generate results.   4. There is currently a need for solid, measurable and accurate digital talent education. Programs are sorely needed but few organizations implement any organized formal team training programs. Organizations aware of existing programs feel t