Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the hot, hot topics these days in the sales and marketing arena is sales enablement. To clarify the issues and highlight the importance of enablement for every sales organization, Bernie invited Jake Braly, Vice President of Global Marketing at Highspot to be his guest on this episode. The Highspot team provides a technology solution for sales enablement that prepares sellers to speak to buyer needs, engage buyers with answers to the questions they have about a potential solution to their problems, and does it all in a way that optimizes performance and increases deal velocity. Jake’s everyday experience in the sales enablement world makes him an expert to speak to the issue. Join Bernie and Jake for this enlightening and challenging conversation. This episode is brought to you by Gong.io, the number one conversation intelligence platform for sales. Gong helps you achieve revenue success, which means you win mo