Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine on your app of choice.  Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Much of that difficulty has been due to the limits of the technology marketers have used for years, but there are also shortfalls that have happened in the realms of strategy and planning that need to be addressed. Bernie’s guest on this episode of Modern Marketing Engine is Corey McCarthy, CMO of Socio—a company whose customizable event apps are changing the way companies engage with and measure event leads. Listen to discover how to coordinate event lead generation efforts with sales, how to get marketing and sales on the same page for event planning and strategy, how to make sure event leads make it into the sales pipeline, and ultimately how to measure contribution to sales pipeline through events. Mark your calendar for February 26th and 27th in Salt Lake City at the Grand America Hotel for NEXT 2020. Register now