Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine on your app of choice. Every team of marketers needs to drive marketing results that matter, and as my guest on this episode says, “I’ve never heard a marketing team say, ‘We’ve got all the budget we need!’ “ That’s especially true for small teams. On this episode, David Buffaloe, CMO of Vertical IQ shares the steps marketing leaders can take to drive marketing results despite having limited resources. Vertical IQ provides insights into what’s happening on a variety of levels in over 500 industries. By tapping into the data available through Vertical IQ you will quickly become an industry expert; which equips you to find, connect with, resource, and close new customers and nurture relationships with existing customers. You’ll enjoy hearing the insightful strategies David has for assessing your marketing approach, choosing and using automation effectively, locating the right talent and nurturing their success, and producing marketing results that drive the bottom line profi