Gathergeeks By Bizbash

How the Toronto Raptors' Parent Company Uses Live Events to Build Fan Loyalty (Episode 157)



Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Duncan Fraser In the latest Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Duncan Fraser, director of the event experience team at Maple Leaf Sports & Entertainment in Toronto. He shares different ways the organization engages fans who can't attend games, using a variety of live events and experiences to generate team loyalty and a captive audience. Fraser also shares how social media has changed their event approach, tips for working with sponsors, how fans differ from typical event guests, creating events for V.I.P.s, and more. Download or subscribe to the show at Running time: 42:12