New Solo

Many lawyers want to start their solo careers as a general practice, thinking that they will attract more clients if they offer a variety of services. However, when it comes to marketing strategy, lawyers who focus on one practice area create a stronger brand and are more successful in the long run. The right solo practice could involve a personal interest, fill a hole in the market, and/or provide previously unavailable online or unbundled services. The important thing is for every lawyer starting a solo practice to create a business plan and do research before choosing a field of law. Recent law school graduates and lawyers leaving big practices alike need to find their niche area of law for success. In this episode of New Solo, Adriana Linares interviews law practice management professor Stephanie Kimbro about lawyers starting solo practices, areas of law to consider going into, how to start market research for a business plan, and ways to differentiate a practice from the existing market. Kimbro suggests