Zimmcast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. After missing it for a few years I was able to attend the Agricultural Relations Council (ARC) Annual Meeting which took place in Richmond, VA. We had a good turnout with some great sessions. I interviewed several of the attendees. More on that in a moment. The Golden ARC Awards, which were started in 1990 as the pre-eminent ag public relations awards, had many entries and awards were announced during the meeting. The awards themselves did not get to the hotel on time so they will be sent to the winners. You can find a list of all the winners on the ARC website. So, let’s get started a conversation I had with Lynn Henderson, AgriMarketing, who was inducted into the ARC Public Relations Hall of Fame. Next up, I spoke with Sara Wyant, Agri-Pulse, who participated in an editor panel which had the job of talking about reaching editors with news and information. Also participating on the editor panel was Jessica Johnson, NewsWise. There was an ag panel discus