Convenience Matters

The hosts discuss how beer sales have evolved at convenience stores, with more of a focus on local brands and growlers. Convenience stores have long been a leader in beer sales. Not only do they sell more than half of the beer purchased in the United States, they are also leading the movement toward more local beers and growler programs. And there are some significant opportunities for retailers to continue to grow sales, with new concepts emerging, such as “crowlers” – growlers in cans.