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Summary: In a follow-up conversation with Karen Webster from Pymnts.com, Carl von Sydow from Diebold Nixdorf recounted that self-checkout store data is not complicated or complex — it’s pretty simple information, including time stamps, the number of items in a basket and whether certain items are age-restricted, but paying close attention to the data will ensure an optimal customer journey throughout the check-out process. Resources: Pymnts.com related articles: https://www.pymnts.com/checkout-conversion/2019/for-self-checkout-location-location-location-and-data-boost-conversions/ https://www.pymnts.com/news/retail/2019/using-data-to-increase-checkout-conversions-in-store/ Blogs: Relevant Retail - the New Norm Retail Self-Service: Today, it's WAY More than Self-Checkout Website: Diebold Nixdorf Previous Carl Von Sydow Podcast: Using Data to Increase Data Conversions In-Store Transcription:  Karen Webster:                00:00                     Hey, Carl, thanks for joining me today. I'm looking forwar