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Robert Welborn is the Director, Data & Data Science for General Motors. As he sees it, global corporate enterprise has- for the most part, seen data as a luxury, “we'll get to reporting when we get to reporting, we'll upsell, we'll monetize.” Not that monetizing is a bad thing, but Robert’s point is that we haven’t been using data as the ultimate element of decision-making. Sure- data-driven decision-making has occurred, but not to the extent of managing enterprise existence. The global pandemic had a particular effect on Robert’s company. For over 100 years General Motors manufactured motor vehicles. Then on April 8th, 2020- General Motors became a ventilator manufacturer. What used to be a fun data dance that Robert and his team would do privately suddenly became precision choreographed ballet of the highest order with every decision-maker involved. “What we had used as a luxury before suddenly was driving everything. We're having conversations with our suppliers, with the UAW and with the plants showin