Trend Following With Michael Covel

John Jantsch is an author, speaker and marketing consultant. His company is Duct Tape Marketing and he has been around 29 years offering insights. His new book is “SEO For Growth.” John seeks out knowledge for his own personal growth, which then spills over into helping out clients. One of the major ways to build your brand is producing new, information rich and constant content. Michael and John talk about Twitter and blogging strategies that help tap into your marketplace so you reach your optimal audience. Creating constant content won’t build you or your brand up very much if nobody reads it. Moving on to SEO, John says “Page one results [on Google search] is your new business card.” When you hear a friend talking about someone or if you are looking for products and services, the first thing you do is search their name or brand. Having an active Twitter and LinkedIn account is a good start to getting your name out there. However, if you take it a step further and write an article for a news source in yo