Trend Following With Michael Covel

Jennifer Mueller, author of “Creative Change: Why We Resist it, How We Can Embrace it,” is my guest today. Many crave the life of creativity but choose not to live it. Jennifer explains creative change in a way that newbies and professionals can understand. “What was the initial aha moment that made you go down this particular path?” People have this “love/hate” relationship with creativity. During a study, Jennifer found that more people relate the word “vomit” to creativity than they relate words like; love, peace, and happiness. This made her wonder, “What is it about creativity that makes people feel that way?” More and more customers want a creative experience. When people think of a creative experience they think of: something beautiful, not mass marketed, not necessarily fashionable, something that took time and effort to put together, feels authentic and makes them happy. Corporations do think of creativity in the same way, however they end up moving in the opposite direction. They often get sucked