Trend Following With Michael Covel

Mike Salguero is a serial entrepreneur. His newest venture is Butcher Box – delivering meat from the farm straight to your door. He got his start in the business space selling t-shirts in high school and continued making t-shirts throughout college. He credits his t-shirt businesses to teaching him how to market and grow a brand from the ground up. Mike’s first large scale business was a company that helped carpenters market and sell their custom furniture. The company was called CustomMade. Mike and his business partner bought the URL for $150,000, revamped the website, raised $30 million of venture capital and at it’s peak employed 60 people. By the time Mike left the company they were down to 6 employees. His partner stayed with it and has turned the company around, but most investors lost everything. He learned a lot from CustomMade – the paramount lesson being how to market a product. Butcher Box was started a few years after stepping away from CustomMade. Mike and his wife wanted to eat cleaner and heal