Trend Following With Michael Covel

George Anders is a New York Times best selling author and journalist who has written for national publications spanning over 30 years. He shared a Pulitzer Prize for National Reporting in 1997, while at The Wall Street Journal. Michael is a huge fan of George’s classic, “Merchants of Debt” published in 1992. His most recent work is “You Can Do Anything: The Surprising Power of ‘Useless’ Liberal Arts Education.” “You Can Do Anything” shows how humanizing technology has become one of the fastest growing jobs. 6% of technology jobs are programmer based with the other 94% being human relations based. Social media, branding, psychology, etc.–they have nothing to do with coding but are just as essential to running a successful technology based company. George gives one example of an exceptional sales person he met who happened to be an English major. He sat beside her and witnessed first hand why she was so exceptional at selling – it was how she talked to people and fostered relationships with customers over the p