Trend Following With Michael Covel

Chris Ducker is a British businessman, the founder and CEO of Virtual Staff Finder and the Live2Sell Group of Companies. Chris’s new book is, “Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.” His book branches out to all audiences – regardless of where someone might be in their journey of building a company or brand. What is a youpreneur? Chris realized about five years ago that people were personally signing up to do business with him. Not the brand name or the staff he employs, but him. A youpreneur builds a business based around them, the individual, but not reliant on them. Chris has created a movement centered on this philosophy. As you build a business around “you” all sorts of other opportunities start to present themselves. He encourages listeners to think about, “What sets YOU apart?” From there you can cultivate a business specific to you. Centering a business around your reputation puts you in top control of a company