Trend Following With Michael Covel

Ken Kocienda was a software engineer/designer at Apple for over fifteen years and is now the author of “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.” After being introduced to the internet in 1994 he taught himself computer programming and made his way through a succession of dot-com-era startups, before landing a job at Apple in 2001. He worked on software teams responsible for creating the Safari web browser, iPhone, iPad, and Apple Watch. Ken entered college with the mindset of becoming a history professor or even a photographer. He had various interests in college, however none of them were in the technology sphere. He moved to Japan after college for a few years and upon moving back to the United States, he was introduced to the internet for the first time and instantly intrigued by it. Ken interviewed for Apple in spring of 2001 before the iPod had been released--Apple was still relying on the Mac as their main revenue stream at the time. Ken had loved Apple pro