Trend Following With Michael Covel

Mark Miller is founder of The Legacy Lab and chief strategy officer of Team One. His work focuses on helping companies build legacies and make lasting impact on the markets they are in. Mark’s new book is “Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World.” How do those who succeed look at today’s world and move through it? Mark has come up with five principles: Put personal contribution before making money, internal culture must come first, it’s not just about growing your customer base but also collaborating with customers, lead in external culture and be the thought leader in your niche, and never stop thinking about your legacy – there is no such thing as 15 minutes of fame. Companies nowadays must not only look at how to get off the ground, but also long term sustainability. Honest Co. is an example of a company that re-imagined a market and positioned their products to become a billion dollar success. Jessica Alba made the company a personal mission and attached her sto