Trend Following With Michael Covel

Aaron Dignan is founder of The Ready, former CEO of Undercurrent and author of “Brave New Work: Are You Ready to Reinvent Your Organization?” Aaron advises management teams at GE, American Express, PepsiCo, The Bill and Melinda Gates Foundation, and The Cooper Hewitt National Design Museum – just to name a few. What got Aaron heading down the path of innovation? From an early age he was interested in human potential. He always wanted to know: What am I capable of? Aaron started a few companies and quickly learned what an unsustainable operating system looked like. After 8 years running his company he realized there was too much work fully dependent on him and knew something needed to change if his company was ever going to grow. Aaron took a step back and searched out what would happen if he let go of the reigns a little. He looked at various systems in nature that didn’t have traditional leaders, as well as companies that had done great things operating in non-traditional ways. His company now has the missio