Trend Following With Michael Covel

Everyone says write your book yourself. Could that be a mistake? You know your ideas inside and out, and you have a distinct voice that makes your audience drop everything to read, watch, and listen. So why is it so hard to get that book out of your head onto the page? You have no problem churning out content to grow your tribe—blogs, newsletters, emails, videos, social media updates. But when you sit down and type “Chapter 1,” you (somehow) don’t know what to say. You want to say everything…but that page is still blank two hours later. Yet whenever you tell someone about your book idea, everything flows. The person says, “Wow. When’s your book coming out again?” “It’s actually not done yet,” you respond, wishing they hadn’t asked. What’s the problem here? If you’re like most of Joshua Lisec clients, you know so much about your topic that you don’t know where to start, what to put where, and how to tie it all together into something people actually want to buy. Book publishing is worth $120 BILLION globally.