Conscious Chatter With Kestrel Jenkins

In episode 254, Kestrel welcomes Johnathan Hayden, is an independent designer, to the show. Focused on the intersections of fashion, technology and art, Johnathan is adamant about using his brand as an experiment to make fashion better. “There’s an unconscious collective change that needs to happen for people to sort of get it and you know, it can’t be so profit driven, but I do think that creativity is such a divine gift that lends itself to rethink, reimagine antiquated systems, so that design isn’t just about being beautiful — it really is about being better.” -Johnathan When it comes to building a more *sustainable* brand, I find a lot of discussions end up leading to the ways that designers or brands are working to resist the industry’s flows (or the typical ways that the system has been built to do business). And the challenges that come with that are ABUNDANT. It’s not as easy to use fabric that’s more challenging to source or it’s not as easy to make lower quantities to reduce waste or it’s not as ea