Leadership Lounge With Jack Tester

Making The Phone Ring, With Ed Cerier

Informações:

Synopsis

Ed Cerier was Nexstar's first marketing coach. He tells Jack about his journey from a career in advertising in the mid 1980s to his present position as Nexstar's Marketing Manager. Marketing is all about having a plan, Cerier says, and making sure you've got the right people to put that plan into action.