Cues Podcast

CUES 122: How to Better Engage Members at the Critical Moment of Account Opening—An Interview With Andy Saner

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Synopsis

Andy Saner lives by the idea that asking questions is important. In this episode of the CUES Podcast, Saner, senior vice president of product engineering and data services at CUES Supplier member Harland Clarke, a Vericast business, describes the value of applying such curiosity to help match members with appropriate credit union offerings during the moment when they’re opening an account. “When you’ve got employees that during the time of account opening ..., you’re asking questions, you’re learning more about that member’s needs and what they have to have,” he says in the show. “You understand … through those questions … insight into the member’s needs. Maybe they’re open to trying something different in managing their money or a different vehicle for payments and the like.”Being curious, asking good questions and applying the data you have on the new account opener has two main purposes, Saner explains. “It helps you match up better the products and services,” he says. “But it also deepens that relationshi