Insights With Trent Munday

If you can think of multiple ways to describe what you sell, then you can think of multiple ways to package and market that product. Case in point, some disposable gloves that I found recently, were packaged in to look like a condom packet. It was impactful. It made an impression. And it was made possible because their product, the disposable gloves, weren't just selling hygiene...they were selling protection. And what other product sells protection? Condoms. With that connection, you are now free to explore some creative packaging, marketing and branding options for your disposable gloves. Brilliant. So, how else could you describe what you sell? Now, once you have a few ways...unleash the creativity. #packaging #creativity #branding