Power Up For Profits Podcast

189: Plant-based is no longer enough: Branding in a flexitarian world with Elysabeth Alfano

Informações:

Synopsis

Plant-based is no longer enough.  You’ll need more than that label to effectively engage your consumers for a long-lasting and loyal relationship. In this branding and marketing session with Elysabeth Alfano, you’ll learn the critical elements for developing a strong brand and how to stay true to your vision. Elysabeth Alfano is a successful businesswoman, a strategic consultant in the plant-based business arena and a keen investor.  A graduate of Northwestern University and the Thunderbird School of Global Management, Elysabeth began her career working with Fortune 500 companies (IBM-Europe and The Kellogg Company in Brand Management on Special K and Frosted Mini-Wheats) before running her own international businesses.   Elysabeth is the Founder of Plant Powered Consulting. Connected to almost everyone in the Who’s Who of the Plant-based World, Elysabeth enjoys helping small, medium and large businesses succeed by consulting on and executing business development, marketing/branding and PR strategies and by c