Actionable Marketing Podcast
AMP 256: How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy From SalesMsg
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:24
- More information
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Synopsis
Great work starts with great workflows. How do the best product marketing teams structure their workflows? Today’s guest is Sergey Sundukovskiy, Co-Founder, CTO, and Chief Product Officer (CPO) at Salesmsg. Sergey talks about how to develop successful product marketing workflows and processes. Some of the highlights of the show include: Why product marketers should document, structure defined workflows/processes SalesMsg: How company views product marketing and management all together Product Management Stages: Ideation, collaboration, construction, and transition Repeatability: Work is always the same; improves orchestration between parties Product Marketing Debt: Things are just simply going to eventually slow down Too many tools? Use depends on purpose and internal/external communication Accountability: CPO is responsible for templates documenting workflow/process Outcome/Result: Software adopted by existing customers should be measured Links: Sergey Sundukovskiy on LinkedIn Sergey Sundukovskiy’s E