Actionable Marketing Podcast

Great content marketing can come from great storytelling. Who better to tell great stories than journalists? Marketers can learn from journalists how to create content that resonates with people through the power of storytelling.  Today’s guest is Ben Worthen, CEO of Message Lab, which combines journalism, data, and design to help organizations create content that resonates with real people. Ben discusses valuable insights for anyone interested in creating content that matters by combining journalistic storytelling techniques with data and design.   Some of the highlights of the show include: Marketers: Be skilled storytellers to reach out to people about what matters most Modern Marketing: Takes advantage of times when people don't want to buy Storytelling Problems: Why content marketers miss the mark with storytelling People’s Patience: Half of them leave content piece before the 15-second mark Journalists vs. Marketers: You don't have to be a journalist to tell a great story Empathy, Sympathy, and Authent