She Can. She Did.

With unapologetic plans to become the leading beauty brand in the market going forward, Elsie and Dominika's shared ambition for BYBI and their story launching, sustaining and growing the 100% natural, vegan, cruelty-free and sustainable beauty brand to date is the perfect antidote to the winter blues in my opinion, should you find yourself lacking motivation and/or self-belief wherever you might be listening to this episode from today!We discuss everything from why, as a young, agile start-up, they're not afraid to push back on industry norms and how that's helped to cement BYBI as a market leader in the clean beauty space. We also discuss what their journey from novice Co-Founders seeking a Virgin start-up loan to fundraising pros who've gone on to raise SEIS investment and two subsequent rounds of funding from VCs looked and felt like, in reality behind the scenes. The challenges of managing and sustaining a team who are as passionate about the business as they are; the never ending challenges of managing