Insights With Trent Munday

Once Upon A Time, seemingly not so long ago, we used to have to wait. We had to wait for the next edition of the newspaper to get the latest news. We had to wait for next week's episode to find out what happens to our favourite characters. And we had to wait for the next movie release to watch a movie. But those days are gone, and with them, the Art of Anticipation. Anticipation kept people engaged and excited. But it can be a fine line between making your customers wait...and losing them. Apple has done a pretty good job of it with their annual launch events. It's definitely a line worth trying to tread. If you can do it successfully, you too can unlock some magic! #anticipation #customerjourney #marketing