First Church Charlotte

Sept. 1, 2019, | Pastor Nathan Elms 1st Church CLT Theodore Levitt is an economist and a professor at Harvard Business School. He did a research project called “Market Myopia.” His discovery: Business leaders often do not understand what business they were in. For example, the railroad people didn’t understand that they were in the transportation business. Had they realized it, they would have invested in the airplane. The telegraph people thought that they were in the telegraph business. They failed to realize that they were in the communications business. In 1886 or so, they could have bought all of the telephone patents for about $40,000. But they didn’t know what business they were in. I. What is the main business of the church? • Care for its members? Counsel for the confused? Prayer for the sick? Marrying and burying? Fellowship for the lonely? Teaching paths of righteousness? Without a doubt, these are functions of the church – but not the main business of the church; and if we start acting as if