Lawyers Gone Ethical

Content marketing presents a great opportunity for lawyers who wish to increase their visibility online and grow their practices. Through blogging and video creation, lawyers can begin to establish genuine relationships with potential clients online. But, of course, there's always that fear of crossing ethical rules. That's what my guest and I discuss in this episode.  I’m joined by Nick Rishwain, Vice President of Client Relations and Business Development for Experts.com, an online marketing platform for expert witnesses and consultants, and we're tackling the topic of creating compelling content ethically.  What We Discuss in This Episode: Lawyers have to create content – it’s no longer merely a “consideration,” it has to be done Your customers/clients are not reading law journals or academic journals so make sure you’re creating content on platforms where your audience and clients are Common objections that lawyers have when it comes to creating content  Why it’s not necessarily the best strategy to load