401(k) Fridays Podcast

Wars have been started over words, and retirement outcomes for employees can also be impacted by words.  My guest today, Steve Jenks, a Senior Vice President and the Chief Marketing Officer at Empower shares his over 20 years of experience on how word choice can make a big difference to someone’s ability to retire.  Key words you find commonly in retirement plan communications like match, assets, participants, deferral percentage don’t have the meaning or impact you think it should have with your employees.  We also hit on the differences in impact of illustrations vs. words, the importance of keeping calls to action simple, how automatic plan features have changed communications, measuring results, social media strategies and much more.  Also, he had a surprising conclusion on how employees like to receive information about their retirement plans and their desire for in person meetings, don’t miss that.   Steve also references a few white papers from studies he and his team have conducted at Empower.  You ca